Fashion technology such as 3D printing and virtual fashion shows has the power to completely revamp how brands design, manufacture, sell and deliver their products. Unfortunately, such innovations often require collecting extensive consumer data that may prove challenging for privacy-sensitive customers; once in place however, these solutions can create amazing results: increasing conversion rates, optimizing customer journeys and refining product designs.
3D printing offers designers an exciting opportunity to craft garments and accessories that would otherwise be difficult or impossible to create using traditional techniques, such as laser cutting or sewing techniques. 3D printing also provides designers with an efficient method of prototyping new accessories or garments before production takes place – this technology has long been explored by designers; however, in recent years its price has become far more accessible as designers explore its possibilities.
Brands can now produce complete lines using just one 3D-printed sample, drastically cutting production costs and eliminating the need for physical samples. This technology can be utilized throughout design, manufacturing, sales and distribution to reduce waste while improving flexibility and speedy response to market trends.
Fashion industry giants are already taking advantage of this cutting-edge solution to enhance their processes and produce more eco-friendly products. By using digital files that define styles, companies can produce models for dresses or tops and then print only what size will fit their customer. This technology holds great promise for reducing waste within the industry while offering consumers more personalized shopping experiences.
As more consumers turn to shopping online for fashion retail technology, its importance has never been higher. New technologies are helping address some of the industry’s greatest sustainability challenges such as fitting issues, personalization features and supporting reuse whenever possible.
Blockchain technology shows great promise in this regard, enabling companies to build complete digital histories for their inventory on a decentralized ledger. Each piece of clothing could then be assigned its own digital ID ensuring its origin and history can be traced. This would be particularly advantageous in luxury fashion where counterfeiting is an ever-present threat.
Tracking garments from their initial design through to delivery to consumers can take an extended amount of time, which can be frustrating for both the brand and consumer alike. Blockchain tech may change this dynamic with various start-ups allowing retailers to monitor supply chains and quickly detect inefficiencies in them.
Imagine a world in which when an event comes up unexpectedly without clothing to wear, instead of panic shopping, all you had to do was download an influencer’s digital file and get it printed to size; all while remaining fully transparent in terms of manufacturing process thanks to blockchain technology.